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Incest + Saatchi & Saatchi = Toyota?

In the nastiest piece of advertising filth to hit the face of the globe Toyota really went in balls and all with this little ditty. I’ve got pretty crass humour, but tbh I didn’t even find this mildly amusing, and I’m glad that the whole hairy armpitted muff diving feminist lobby is raging at these twats, the marketing execs behind this should be hung drawn and quartered, or at least sacked and damned to the pits of advertising and marketing lecturing at some shitty third rate university in Uzbekistan.

This is one of the many adverts in a long line that have been massively sub par released from what used to be the hoity toity brand of Saatchi & Saatchi, their most recent succession of adverts have been either abysmal quality on par with a second or third year university project, or utterly offensive. Check out the advert below, it’s probably the first and last thing you’ll knowingly see by this ailing advertising firm. It’s doubtful that familial rape and incest will get many brownie points with future clients.

“The people at Toyota have besmirched their brand with this squalid effort, featured above, which revolves around a creepy play on words in which a father discusses her daughter’s virginity and sexual prowess with her young boyfriend.” says one angry journo-blogger, “It almost defies belief that a major company would associate itself with this garbage. It’s offensive on so many levels – the kids in the ad look really young, the idea of a father discussing his daughter in such a fashion is a total gross out, there’s a stupid hubba-hubba tit joke, the “give her a pounding in any direction” line, the girl at the end saying she’s ready to blow. In a perverse way it’s a credit to the creators that they managed to jam so much tasteless and desperately unfunny crap into just one minute and 14 seconds.”

Toyota are ubiquitously pointing the finger at their commissioned advertising firm, claiming they selected the ad ‘at arms length’ by letting Saatchi & Saatchi handle it exclusively, but regardless some balls are going to be getting kicked, and with humour this fucking low brow and lame it’s worthwhile.

There’s one line, as corny as I’d expect from S&S to drop, which you won’t hear their execs saying in relation to their plummeting share prices, “Oh what a feeling!” :)

Posted: December 14th, 2009
Categories: news
Tags: , , , , , ,
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